BizSugar.com › Marketing › The Power of Your Story  — And Why it Belongs in Your Marketing

Why are you in the business you are in?

How did you get where you are today?

Your prospects want to know about you. Since the beginning of time, one of the most powerful ways to connect with people has been to share your story. In business we do this on our website, in talks we give, and during sales conversations.

Your personal story can be: