BizSugar.com › Marketing › The Psychology of Branding with the Color BLUE [infographic]

What comes to mind when you think of the color blue? Sunbathing atop a yacht, surrounded by open blue waters on your favorite lake as you stare at the calming blue sky in the middle of summer? Not surprisingly, the color blue is the most universally preferred colors of all, and for that reason alone, is probably the safest color for businesses to use for branding.