BizSugar.com › Marketing › The quick 4-step test to find out if your headlines sucks

Your headline is one of the hardest workers in your marketing collateral. It’s a handful of words that can make the difference between your copy being read, and being ignored. But writing headlines can feel like your brain has been picked over by a tribe of garage sale fanatics. This is a handy test of four U’s I picked up from Bob Bly’s Copywriters Handbook.