BizSugar.com › Marketing › The science behind colors in marketing: Why Facebook is Blue - WiseStep

The use of color can influence the decision of the customers is what the experts are saying. But some naysayers are denying the fact that there is a science behind colors in marketing. Color plays an important psychological role in our lives and it is evident in every aspect. When you are happy you would react to certain colors more than when you are sad or feeling low. It is said that when you are feeling low, then wearing bright color clothes will pull you up and when you are running high on energy then some soothing colors will suit you best as it provides you balance.