BizSugar.com › Marketing › The Scoop on Sender Score

Any business that sends regular emails to a list of subscribers has a Sender Score. Your score is a method of determining how mail servers (inbox gatekeepers, so to speak) view your reputation as a trustworthy email source.

To keep it simple, think of it this way: if you’re not monitoring your Sender Score, the emails you send to your subscriber list may not have a positive impact on your business. Unfortunately, a poor Sender Score could land your emails in the spam folder, never to be seen by your subscribers.