The Secret To Content Marketing Success: Storytelling

Posted by RossKimbarovsky under Marketing
From http://blog.crowdspring.com 4084 days ago
Made Hot by: thelastword on September 20, 2013 10:18 pm

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories help build a brand. Here are some phenomenal examples of great storytelling.

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Comments

Written by lyceum
4078 days ago

Ross,

I agree with your statement.

Check out the storytelling of the Italian - American restaurant, Joe Farelli's in Gothenburg, Sweden: http://www.joefarelli.com/the-story

http://www.saj.se/forelasare/Erik%20Nissen%20Johansen

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Written by lyceum
4081 days ago

Ross. What's your take on storytelling that is fabricated and made up as fantasy, say a restaurant is coming with a compelling background and story?

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Written by RossKimbarovsky
4078 days ago

The most compelling stories are authentic and true. Ultimately, fabricated stories tend to crack and break down, often at the cost of reversing whatever goodwill the business has earned through that story. As with anything, it's probably possibly to weave a crafty tale, but this would be really tough to do for most businesses. Do you know of any restaurants that are very popular as a result of an invented background/story?

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Written by bigmoneyweb
4084 days ago

Story telling is really one of the type of contents that your readers will always love and, if you really know how to do it well, it will attract many people to your blog. Many people like stories just like myself so, learn how to tell compelling stories. Thanks for sharing this with the bizsugar community.

Val

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Written by RossKimbarovsky
4083 days ago

Thanks Val. Glad you found interesting.

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