BizSugar.com › Marketing › The Secret to Getting People to Notice Your New Product

Now that you’ve designed and built a product, you need to get people interested in using it so you can acquire an on-going source of customers. As a new business owner with a brand new product, your biggest competitor isn’t another similar business but rather consumer indifference. Every member of your target market is bombarded daily by businesses asking for their time, attention and money. Therefore, you need to figure out how to get your target market to notice your new product. Like entrepreneur John Rampton says “ No matter how innovative the product or service is, customers can’t buy it unless they know about it.” Here are some helpful tips designed to drum up interest in your new product.