The Secret to Protecting Your Brand Starts with Your Name

Avatar Posted by stillwagon428 under Marketing
From http://smallbiztrends.com 3627 days ago
Made Hot by: SimplySmallBiz on December 10, 2014 11:14 am
If you’re planning on launching a business in the New Year, keep in mind that your business name is the cornerstone of your brand. Most likely, before customers get to know you or your products, they’ll hear your business name. Yet, while a name is critical to defining the brand, companies often make mistakes when selecting their name.





Comments


Written by lyceum
3625 days ago

Here in Europe it could be hard to get your first pick when it comes to brand / company name. The patent and the companies registration offices are often hard on your suggestions, at first.

Personally, I have tried to "corner" the market with the conceptual meaning of the individual with the word, EGO in many of my company names and social media presences.



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