If you’re planning on launching a business in the New Year, keep in mind that your business name is the cornerstone of your brand. Most likely, before customers get to know you or your products, they’ll hear your business name. Yet, while a name is critical to defining the brand, companies often make mistakes when selecting their name.
The Secret to Protecting Your Brand Starts with Your Name
Posted by stillwagon428 under MarketingFrom http://smallbiztrends.com 3644 days ago
Made Hot by: SimplySmallBiz on December 10, 2014 11:14 am
Who Voted for this Story
Subscribe
Comments
3643 days ago
Personally, I have tried to "corner" the market with the conceptual meaning of the individual with the word, EGO in many of my company names and social media presences.