BizSugar.com › Marketing › The Shopping Experience Matters: From First Impression to Follow-up — The Digital Life Consulting Group

If the initial experience that a potential customer has with your product isn't great, you can’t expect that person to actually be converted to a customer. And that’s unfortunate – especially if you put out a quality product that’s probably worth the money, worth the time and worth the effort.

Companies need to recognize that power of perception and understand that it begins with research, continues with customer service and doesn’t ever end once the customer has taken possession of the product. Packaging, returns and even a follow-up to make sure the customer is enjoying the product sends a message.