BizSugar.com › Marketing › The Simple Way to Innovate and Differentiate

Many times business owners and marketers look for ways to create innovations and points of differentiation through elaborate technical add-ons or by attempting to create entirely new product or service categories.

From my experience, one of the best way to create an innovation or differentiation for your business is to take something people already understand they may want and need and make it even easier to want, need and understand. In fact, the true test of this theory is when you can create something so simply brilliant that people can and do explain it to their friends with ease.