BizSugar.com › Marketing › The Top Five Reasons Why Social Media and Direct Marketing Need Each Other

External competition is good. It forces us to improve our game by rethinking strategy, honing skills, and working as a team. These benefits are lost when the competitive focus shifts from market share opponents to internal marketing strategy. It’s time for the sibling rivalry between social media and direct marketing to end.

Each strategy has unique strengths that can be leveraged to offset weaknesses in the other. Companies that integrate the two create unbreakable bonds with their customers while improving business.