The Deviant Approach to Creativity

The Deviant Approach to Creativity - http://www.marketingprofs.com Avatar Posted by JohnH under Marketing
From http://www.marketingprofs.com 4286 days ago
Made Hot by: on March 22, 2008 7:36 pm
Take a look around your office—what do you see? The traditional mix of memorabilia, photos from company golf tournaments? But you probably don't have a poster of the Sex Pistols above your desk. And Amantha Imber of Inventium says its deviant imagery, or something of similar shock value, might be just what you need for optimum brainstorming.





Comments


Written by wontonu
4283 days ago

The theory may be correct, but it seems like to leap to say that a Sex Pistols poster will be as effective as an X of a different color.



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