BizSugar.com › Marketing › Three Strategies to Build Your Brand Using Social Communities - AppInstitute

There are two kinds of people in this world, joiners and followers. It’s one of those platitudes that we learn early on in life, but it meant something different back then. The basic message was that the joiner could never be a leader. In the Life 2.0 world of social media—where how much you put into the system determines how much you get out of it—being a joiner is the first step towards gaining followers.