BizSugar.com › Marketing › Tips for Understanding Your Online Audience

It’s marketing 101—define your audience. If you don’t know who your target audience is, and know the in and out of their behavior and motivations, you’ll never be able to create an effective marketing campaign to reach and influence them. It sounds like a simple enough concept to understand, yet a lot of companies think that they can just transition what they know about their audience’s offline behavior to their online marketing tactics and everything will just fall into place. This isn’t always the case.