BizSugar.com › Marketing › To Grow Your Business, Be a Cultural Anthropologist

Many small business owners and entrepreneurs use market research to learn more about their target audience. They use this same research to find out how their products or services relate to their customers, and they educate themselves on the best ways to increase sales within that same target market. This is standard procedure within the business and marketing world.

But what if you wanted to take it a step further?