BizSugar.com › Marketing › Top Landing Page Tools for Small Businesses

Optimizing your landing pages is absolutely essential to boosting your conversion rate — the number of website visitors who ultimately become your customers. A landing page is a specific web page on which your prospects “land” after clicking on one of your ads.

Each landing page must be congruent with the source of the traffic (e.g., paid search, email, social media), use an intuitive design and layout, and encourage the sale every step of the way. Meeting all of these goals can be complicated and confusing, but a variety of tools are available to help.