BizSugar.com › Marketing › Triple Win Marketing – The Power of Strategic Alliances - Firefly Coaching

Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services.

Many times people will casually agree to spread the word about each other’s products/services. This is the idea of ‘you send me clients and I will send you clients.’ But this approach is rarely effective and here’s why.