TV Advertising, Traditional Marketing and SEO

Posted by alastair under Marketing
From http://www.sitestreamseo.com 5016 days ago

It is fairly common practice to run marketing campaigns across multiple media and for TV ads to prominently feature websites. How often do these traditional media campaigns integrate SEO and Social Media though? What benefits would you get if they did?

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Comments

Written by alastair
5017 days ago

Thanks Yoni

The amounts being spent on large-scale TV ads and similar offline campaigns are pretty huge. Given today’s operating environment I’d hope that even those with deep pockets are looking at every way to max out their bang for buck. If you’re lucky enough to have the budget to be running this kind of marketing, then integrating SEO and Social has massive potential.

You are of course right that few people go past page 2 on Google. Depending on the search and what results are turned up, few people get to page 2 and the top few results on page 1 hog the vast majority of the clicks.

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Written by yoni67
5017 days ago

Alastair,

A great article and a very good premise.

Except for the huge companies with astronomical budgets set aside for advertising on TV and the front page of the New York Times, ads are constrained by budgets. You are right that a good commercial can really capture your attention, but it can tend to fade away -out of sight, out of mind- after time and when the money for the ad-blitz runs out.

Most people do go to Google as you say and even though it will give you 10 million results for "car insurance" I doubt that many people search past Page 2.

Yoni

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