BizSugar.com › Marketing › Use A Landing Page To Measure Keyword Success

Once you've spent time developing a great search engine optimization (SEO) and Pay Per Click strategy, you want to then measure the success, right? Also, you obviously want to drive all of those people who click on your keywords to some kind of destination, right? Well if you simply direct them to your Web site home page, how will you know specifically where they came from and how successful those Pay Per Click ads were? This is where landing page design and landing page tips come into play.