BizSugar.com › Marketing › Use AIDA to help tick the marketing boxes

AIDA (Attention, Interest, Desire and Action) attempts to describe the various stages a customer goes through before making a purchase. The idea has been around since the late 19th century, and whilst it has long been agreed that applying four broad categories to every customer and situation is too simple, I think it is still useful from a marketer’s perspective to make sure you have covered all the bases.