BizSugar.com › Marketing › Use the “Dog Days” to Rethink Your Marketing Strategy

By Rieva Lesonsky. Is August a slow season for your small business? For many of us, business slows down as the days heat up. Fortunately, that makes the rest of this month the ideal time to use your downtime productively by reassessing your marketing strategy. Determine what’s working and what isn’t, and revamp your approach for the rest of the year. Here are some areas to consider: