BizSugar.com › Marketing › Using a Call to Action to Drive Sales on Your Website

Your web presence needs to be punctuated with calls to action,

and this comes from living in an attention economy. With so much attention to be captured, you need to give yourself every opportunity to capture it. Theseopportunities are the calls to action that drive visitors to go to the next step of your marketing funnel and get closer to whatever your goals may be for them.