Using Big Data Within Your Marketing Strategy

Avatar Posted by Sian Phillips under Marketing
From http://tweakyourbiz.com 4111 days ago
Made Hot by: sophia2 on August 24, 2013 2:39 pm
By Luke Clum

For all of its creativity and attempts at deep analysis, traditional marketing has always been somewhat of a guessing game. Sure, you could create new campaigns based on analyses of those that had come before, and you could even do mid-campaign evaluations, but traditional marketing measurements were imprecise at best, painting a broad picture of the consumer and lagging behind changing desires and market demand.





Comments


Written by logistico
4108 days ago

At first, I was confused about the difference of persona building and big data.Thanks for elaborating the use of big data



Written by Sms4joy
4108 days ago

Nice One. Thanks For It!



Written by tiroberts
4109 days ago

Great piece. Thanks for sharing, Sian.



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