By Luke Clum
For all of its creativity and attempts at deep analysis, traditional marketing has always been somewhat of a guessing game. Sure, you could create new campaigns based on analyses of those that had come before, and you could even do mid-campaign evaluations, but traditional marketing measurements were imprecise at best, painting a broad picture of the consumer and lagging behind changing desires and market demand.
Using Big Data Within Your Marketing Strategy
Posted by Sian Phillips under MarketingFrom http://tweakyourbiz.com 4111 days ago
Made Hot by: sophia2 on August 24, 2013 2:39 pm
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