BizSugar.com › Marketing › Using Emotional Triggers For Buying And Selling

It’s spring. The weather is warming up, people are out and about, and that can only mean one thing for homeowners in a quiet neighborhood – door-to-door salesmen. This weekend, I was approached by the second salesman making a quick pitch for a home security system. As an entrepreneur I can respect the hustle of door to door sales, but in reality, it feels like the worst version of the cold call. It appears to miss the boat on so many levels, so why is it that it can actually work? Emotions For Sale The art of buying is by [...]