BizSugar.com › Marketing › Valentine\'s Day - Innovating Within a Tradition - Creative Innovation Group Creative Innovation Group

The basis of innovation is about making a connection that didn’t exist before. But what about innovating within a tradition? The real history of Valentine’s Day isn’t completely clear, but the underlying theme is one of love, fertility, and marriage. Like all holidays, Valentine’s Day, once it became a tradition, has changed very little.