BizSugar.com › Marketing › Video Marketing is a Growing Trend that Deserves Your Attention

Once considered a niche tool aimed at those who could figure out how to navigate YouTube, video marketing is an increasingly popular method to engage with potential customers in a fun and compelling way.

If you're not using video as part of your content marketing strategy, you should probably consider hopping on the bandwagon. According to a recent survey, 70% of B2B marketers are now creating videos to promote their product offerings and content.