BizSugar.com › Marketing › Walk the Talk: How to Market for a Sustainable Business Model

What I think this presentation best says is that the idea of pushing out big broadcast messages intermitently throughout the year needs to be abolished and we need to move towards continuously engaging consumers 365 days in the year— and that social media is the perfect complement (when integrated in the right way) to all traditional advertising and PR to continuously engage consumers — “It's not one or the other. It's about combining both in the right way.” The presentation also stipulates that people still want and need brands, but only those that focus on creating relationships and helping customers get more out of the products and services they own, and that we need to go from persuading consumers to purchase to creating something so valuable that consumers not only like your brand but they like buying your brand. Key point: marketing needs to become more socialised and focus on shared interactions.