BizSugar.com › Marketing › We love our smartphones like we love our sports teams

I learned over the last couple of weeks that the Yankees-Red Sox rivalry ain't got nothing on iOS-Android-Windows Phone, and when you diss somebody's favorite phone or even just don't embrace it as completely as they do, they take it personally. As marketers you want that same kind of loyalty with whatever you sell, but it's not easy to generate that kind of passion for your products.