What Do Your Customers Really Want?

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 5195 days ago

When marketing your brand the more you know what your customers want the easier it is to have a strong relationship. It is often a trap to generalise or base your assumptions on what you think or hear customers actually want. Here are a few areas to consider:

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Comments

Written by ShawnHessinger
5195 days ago

Susan,

I'd agree with Alastair and add that I especially like points four and six. It is amazing how many businesses suffering tough changes in the market begin to complain to customers (and anyone who'll listen) about their problems. It's also amazing how clearly the market can sometimes lead you to what's needed if you can just shut down your own expectations long enough to pay attention. Expectations can be a real pain and I think we all experience the pull to do what we think is expected even if all other indicators show us it's the wrong idea.

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Written by m4bmarketing
5195 days ago

Hi Shawn,

Really good points about expectations and attention and very true. Regarding the complaining I am still surprised that they often complain on social media and then wonder why no one approaches them.

Susan

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Written by alastair
5195 days ago

Most businesses, my own included, could benefit from spending more time trying to answer this question. I think it is way too easy to just make assumtions and pitch products or services or even content at what we assume our customers want without really giving it enough thought.

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Written by m4bmarketing
5195 days ago

Hi Alastair,

I think we all could.

Susan

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