BizSugar.com › Marketing › What Is Branding And How Do You Do It Right?

Many business people have a difficult time understanding the distinction between a brand and a logo. They feel that if the logo is on all of their products, paperwork, business cards, and their building that they have established a brand. Unfortunately, this is not always the case and because many do not fully understand this concept it is quite likely that they are missing out on some very profitable opportunities.