Multivariate testing… it sounds like something straight out of a statistics text book. But it is actually an effective tool that online sellers and small business owners can use to focus and fine tune their online marketing efforts.





Comments


Written by HeatherStone
4474 days ago

Ruben, I'm wondering whether you could suggest other software besides Google Analytics capable of this kind of testing. It would be interesting to learn more about the specific tools available for this task.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!