BizSugar.com › Marketing › What is Newsjacking and How Can it Benefit Your Small Business?

Welcome to the golden age of social media and digital communications. That’s why breaking news circulates around the globe so quickly — and it’s also why life as a journalist has become more stressful than ever.
From a marketing perspective, that stress presents a golden opportunity.
As a journalist, it’s pretty easy to gather all of the basic essentials of a breaking news story happening across the globe. It’s also easy for thousands of other reporters and their publications. Bearing that in mind, journalists have got to scramble in order to make their stories stand out from the never-ending sea of competition.