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What Makes a Brand "Good"

Posted by jwspeaks under Marketing
From http://www.selfishgiving.com 3447 days ago
Made Hot by: LimeWood on June 13, 2015 1:46 pm

New research from Goodcorps explores “goodness” in brands and how consumers perceive what truly makes a brand “good.” My favorite: Goodness is a buy button!

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