BizSugar.com › Marketing › What Makes Customers Buy From Small Businesses?

Good news from the 2014 Web.com Consumer and Small Business Perception Survey: Consumers highly value small businesses and feel that small businesses are becoming more professional and sophisticated in many areas, including mobile marketing tactics and technologies as well as social media. In fact, consumers feel so positively about small businesses that the majority (89 percent) are willing to pay a little extra for a product or service from a small business vs. a larger one.