BizSugar.com › Marketing › What Makes NinjaOutreach Different?

When you are launching a product into an existing market with established competitors, you have to be prepared to answer the inevitable question:

“What makes your product different?”

Of course there are many different ways to answer the question, but I always think the most appropriate way is to answer it from the perspective of the customer.

For example, to say that we have a better marketing strategy, or that we’re better at SEO, or that we have a competitive advantage due to our network may be a valid answer from a business standpoint, but I would never explain it that way to a customer.