BizSugar.com › Marketing › What Trash Talk Shows Can Teach Small Business About Branding

I know. I know. The mere mention of the name Jerry Springer will have an immediate effect on anyone who's heard of him...and not always a good one. So why would we be suggesting looking to the trash talk show host king for tips on small business branding? Well, probably because whether you love him or hate him, Springer is an unrivaled success at promoting his product. He has carved out a niche all his own and in a recent interview explains just how he did it.