Ad copywriters can teach business and marketing writers a few things, from brevity to memorable graphics that reinforce the point. Here's what else you can learn from them and apply to your own writing.
What You Can Learn From Ad Copywriters Jansen Communications Blog
Posted by MCJansen under MarketingFrom http://jansencomm.com 5004 days ago
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5004 days ago
I remember 'I can't believe I ate the whole thing" from the late '60's or early '70's. Not sure which product, but as a catch phrase it was used in late night monologues & sitcoms, as was: "I've got a headache That Big - with Your name on it!" (also don't remember which company, but it was popularly used a while, too). The Aussie billboard w/the flying saucer crashing into it is really cool, too - never saw that in Ohio.
Duncan