Ad copywriters can teach business and marketing writers a few things, from brevity to memorable graphics that reinforce the point. Here's what else you can learn from them and apply to your own writing.

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Written by businessavante
5004 days ago

Hi MC,

I remember 'I can't believe I ate the whole thing" from the late '60's or early '70's. Not sure which product, but as a catch phrase it was used in late night monologues & sitcoms, as was: "I've got a headache That Big - with Your name on it!" (also don't remember which company, but it was popularly used a while, too). The Aussie billboard w/the flying saucer crashing into it is really cool, too - never saw that in Ohio.

Duncan



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!