What Your Business Can Learn From The Beauty And The Beast Marketing Campaign

Posted by studioculture under Marketing
From http://studio-culture.com.au 2806 days ago

According to media-measurement firm ComScore, Disney’s latest Beauty and the Beast Movie generated nearly 130,000 new online conversations last week. According to the official Beauty and the Beast Twitter, the film is currently number one in the world.

We don’t doubt that most of this success is due to the marketing efforts behind the release of the film. Marketing efforts that highlight the importance of making the most of every marketing opportunity (online and offline) and connecting with your audience. Here are some tips you can take away from Beauty and the Beast’s marketing campaign tactics, even if you may not have a Disney-sized budget.