What's In A Business Name? 20 Considerations For Getting It Right

Posted by bloggertone under Marketing
From http://bloggertone.com 4687 days ago
Made Hot by: Ruth Stone on January 23, 2012 10:50 pm

Choosing the right business name is crucial, time spent getting it right at the start will deliver rewards long term. Our guide lists 20 factors to consider.

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Comments

Written by HeatherStone
4686 days ago

I actually think the name of a business is kind of important though it's not the sort of thing I'd agonize over or delay getting started because I couldn't find the perfect name. A name should suit your business, be able to be built into a brand and, if possible, should be creative too. See? Not so tough.

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Written by nialldevitt
4687 days ago

Hi Debbie, As someone who has gone through this process recently, I can vouch for it being a challenge. Nowadays, domain availability as you point out is such a big factor when it comes to choosing a name for a new biz. One mistake I made with my first biz: Beyond the Boardroom was calling it that, most people now know me as myself: Niall Devitt. My personal brand brand has grown a lot in the last few years but very few people know my biz name, with the benefit of hindsight, I should have went with my name (personal brand) as the start. Great points to consider & thanks for sharing,- Niall

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