BizSugar.com › Marketing › What's the Shelf-Life of Social Media as a Standalone Expertise?

Upholding the grand tradition of new media titles not being particularly clear, there was a lot of speculation as to what the Times saw as the role of a social media editor. It was pretty safe to assume that it wasn't simply an editor covering the social media beat — while I'm sure it would have generated a lot of ongoing buzz and attention from the usual suspects, the rest of the world probably wouldn't have cared a whit.