BizSugar.com › Marketing › When to use jargon: A copywriter’s guide

One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases your chances of it being effective. It makes sense, doesn’t it?

While this is a great rule most of the time, there are some exceptions. There are moments when your copy is actually enhanced with some jargon. This post is going to open the door to some of those exceptions.