BizSugar.com › Marketing › Where Do Consumers Learn About Local Businesses?

Online or off, it seems users still get most of their information about their local communities via newspapers, according to a study from the Pew Research Center, the Pew Internet & American Life Project and the John S. and James L. Knight Foundation. That means, for small business owners seeking to attract members of the local community, newspapers—both print and online—are still a smart place to advertise.