BizSugar.com › Marketing › Why Bold Marketing Turns Left When Everyone Turns Right

Marketing is a follow-the-leader game.
When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of users? Time to use Instagram! Is content marketing generating leads? Let’s bang out some content ASAP!
This approach offers safety in numbers. No one accuses you of making a mistake if everyone else is doing the same thing.
But it’s also conservative, boring and undifferentiated. It is hard to outflank the competition when you’re acting like the competition.