BizSugar.com › Marketing › Why Call Tracking is Vital for Accurate Attribution Modelling

So you’ve deliberated, cogitated and digested to the point that your performance marketing strategy is like a finely oiled machine.

Spend goes in at the top and leads and sales come out at the bottom.

You can plan your marketing budgets down to the nearest penny and just open your laptop to watch a series of real-time graphs and charts that keep going upwards and to the right as the month progresses, just like they did last month.

But do you really have the full picture of your marketing efforts?

Because if you are like most advertisers then you probably aren’t tracking calls and their outcomes.