Why Doing Business Now Is Like Being On Camera 24/7

Posted by therisetothetop under Marketing
From http://blog.therisetothetop.com 5255 days ago

Why Doing Business Now Is Like Being On Camera 24/7: A reminder of the transparent business world. You are on camera. Smile.

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Written by ShawnHessinger
5255 days ago

Great post, David. Reputation has always been important in small business, it's true, but your point is well taken. Social media has definitely changed the game. I do sort of wonder at times if a carefully crafted image (read: potentially false) is not still possible in the digital world and, in some ways, more likely because there seems to be no one particularly interested in exposing these things. On the other hand, receiving very bad feedback from dissatisfied customers in public online is much more of a real possibility these days. So I guess the potential of being exposed for having a bad product or service in the digital world is probably greater than the potential of being exposed as a jerk:)

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