Why Even Great Marketing Ideas Fail

Posted by kingofcontent92 under Marketing
From http://www.bizbest.com 4264 days ago
Made Hot by: Marketing_Mashup on March 26, 2013 1:06 am

Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time.

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Comments

Written by AngelBiz
4258 days ago

Marketing is both art as well as science. World's best advertising will fail to bring in customers if it is not targeted to the right audience. Similarly, a crappy advertisement will not be liked by your right target audience.

In my experience most small business owners do not spend enough time trying to understand who is buying their products and services. In turn they fail to create products and marketing that aligns with the target audience. This can only be achieved by tracking and analyzing customer data.

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