BizSugar.com › Marketing › Why Influencer Outreach Will Be One Of The Most Dominant Forms Of Marketing

Although influencer outreach has been around for decades in the form of businesses reaching out to journalists to garner PR, it is relatively new when applied to bloggers.

And yet every year it seems more and more businesses are aware of the benefits. More marketing agencies are incorporating it into their strategy. More articles are popping up about it.

With the current trajectory, driven primarily by the immense and unique benefits that influencer marketing offers, it’s poised to become one of the dominant forms of marketing over the next many years.

Let’s explore the benefits of influencer marketing.