BizSugar.com › Marketing › Why is Facebook obsessed with Snapchat | The Snapchat vs Facebook battle

Facebook is shamelessly copying Snapchat's features. Though this is making it earn a lot of negative publicity, it will all be good in the future. Snapchat's business model is so impeccable that facebook has no choice but to copy it (as snapchat already refused to be sold to facebook previously).