BizSugar.com › Marketing › Why Is Our Email Marketing Not Getting It Done?

By Adam Groff

There’s a fine line between marketing and spamming, so it’s imperative that your company’s email marketing campaign is as effective as possible. It takes more than just hitting the send button to not only engage your subscribers, but to also keep them informed on the most up-to-date information and promotions your company has to offer.

So, when your company’s email campaigns just aren’t getting the job done, what are some effective ways to turn the marketing tides?