BizSugar.com › Marketing › Why is the Marketing Automation Industry Floundering? And 5 Fixes to Fuel It : Business News and Technology

The Marketing Automation Industry is approaching its thirteenth year. Originally pioneered by Epiphany and Pivotal in the late 1990’s as an On-Premise Module added on to key CRM functions, it took off when SAAS entered the scene in the early 2000’s. Today there are many vendors in this space competing for wallet share.